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Radian Move Reached 14K+ Monthly Active Views

Overview

Through growth strategy, Radian Move turned into a corporate wellness platform, growing to 14K+ monthly active users with 58% conversion rate in 6 months.

Industry
B2B healthtech
Brand
Radian Move
Solution
Growth Marketing

The Story

Radian Move started as a fitness app aimed at individual consumers. But like many early-stage healthtech products, it faced the hard truth: downloads weren’t translating into long-term engagement or business traction.

The founders knew the opportunity was bigger than just D2C. They envisioned a model where companies could use Radian Move to drive employee wellness through fitness challenges, rewards, and community events. But turning that vision into reality required more than product features.

Like many founders at this stage, they faced three roadblocks:

  • Positioning gap: The app wasn’t clearly framed as a corporate wellness partner.
  • Engagement gap: Without a structured community framework, employees dropped off after initial use.
  • Conversion gap: The website and app flows didn’t communicate value to HR leaders or motivate employees to participate consistently.

We repositioned Radian Move as a corporate wellness partner to turn their app into a scalable growth engine for user engagement, community building, and B2B adoption.

What worked well

01

Brand clarity

We started with an audit that uncovered engagement gaps. This shaped a strategy linking fitness challenges directly to corporate wellness outcomes, motivating employees and proving ROI to stakeholders.

02

Audience alignment

We tailored messaging for HR leaders (ROI and engagement) and employees (rewards and gamified social fitness). This alignment ensured both buy-in and high participation levels.

03

Experience optimization

Revamped website and app flows highlight corporate value to stakeholders while guiding employees smoothly from sign-up to rewards redemption, maximizing conversion and retention.

04

Community engine

Built engagement systems like corporate WhatsApp groups and reward-driven challenges. This approach helped Radian Move onboard eight companies and 500+ employees in six months.

Key results

14K+

Monthly
Active Users

58%

Conversion
Rate

8

Companies
Onboarded

500+

Employees
Onboarded

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60M+

organic impressions

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