Nurrish, founded by Simrun Chopra, is a fitness app designed to help women build sustainable, healthy habits. While Simrun had already built a large and loyal social media following, the brand faced a familiar founder challenge: attention wasn’t translating into paying customers.
Despite a strong influence online, the community lacked structure and a clear path to conversion. To grow beyond likes and followers, Nurrish needed a partner who could:
- Turn awareness into program and app signups
- Build a paid, engaged community around women’s wellness
- Expand global reach and visibility
- Create a scalable growth system that sustains engagement
- Curate a tailored content engine for women’s fitness and wellness
We transformed Simrun’s influence into a structured growth engine that converted her following into paid memberships, recurring revenue, and a global fitness community.
