Nokio’s Founder Profile Saw 2808% Content Growth

Overview

Through our founder-led growth strategy, Nokio gained visibility in the media-tech space, attracted top CXO and investor attention within three months.

Industry
Founder-led Marketing
Brand
Nokio
Solution
Founder-led Marketing

The Story

Through our founder-led LinkedIn growth strategy, Nokio gained visibility in the media-tech space, attracted top CXO and investor attention, and achieved a 2,808% increase in content reach within three months.

Nokio is a media-tech platform that simplifies entertainment by eliminating endless scrolling and delivering personalized recommendations for viewers, creators, and indie filmmakers.

Its founder, Rohan, is a first-time entrepreneur with a deep passion for bridging technology and entertainment. While he had the drive, his expertise and leadership weren’t visible outside his immediate circle.

Despite having a strong product vision, founder Rohan faced three core challenges:

  • Low visibility: Limited recognition in the competitive Indian and US media markets.
  • Credibility gap: The founder’s experience in the media space and leadership weren’t visible to industry stakeholders.
  • Growth limitation: Needed stronger traction with CXOs and VCs to fuel expansion, fundraising, and partnerships.

We repositioned Rohan’s profile to establish him as a credible voice in the entertainment space, turning LinkedIn into a growth engine for brand visibility, partnerships, and investor conversations.

What worked well

01

Positioning

We revamped Rohan’s LinkedIn presence to highlight his leadership and Nokio’s mission, positioning him as a credible innovator in media-tech. His narrative was reframed to resonate with CXOs, partners, and investors.

02

Audience & narrative

We mapped key stakeholders —from streaming executives to investors— and built a storytelling layer around founder insights, his unique perspectives, Nokio’s mission, and media-tech trends. This humanized the brand while showcasing innovation.

03

Linkedin growth engine

We developed a consistent content system that blended founder stories with industry perspectives, while also creating personalized engagement campaigns targeting leaders at Hotstar, Netflix, Jio, Zee TV, and beyond.

04

Scale

Using performance data, we doubled down on high-performing formats and refined messaging for maximum impact. This amplified visibility, built investor interest, and cemented the founder’s credibility in the space.

Key Results

2808%

Increase in
impressions

19.3%

High-intent
audience growth

Investor

interest For
fundraising

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60M+

organic impressions

3.7K+

Pipeline influenced

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