Nected is a low-code/no-code (LCNC) decision management software powering industries like fintech, healthtech, and logistics.
Co-founder Prabhat Gupta, a second-time founder, was already well-known in tech circles but wanted his reputation to carry weight in the business world too. The challenge? His online presence didn’t reflect his expertise or experience.
Like many founders, he faced three roadblocks:
- Positioning gap: Prabhat’s expertise and unique strengths weren’t effectively communicated.
- Audience disconnect: Technical, feature-heavy content failed to engage decision-makers.
- Strategy limitations: No consistent storytelling or content mix to attract the right audience.
We repositioned Prabhat as a thought leader in his industry to turn Linkedin into a scalable growth engine for brand awareness and lead generation at scale.
